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Cover -- Title -- Copyright -- Contents -- Introduction -- Chapter One: Helping God Along: Speech Suppression in the Ancient World -- Chapter Two: The Fire Cure: Censorship from Late Antiquity to Gutenberg -- Chapter Three: The Printquakes of the Sixteenth and Seventeenth Centuries -- Chapter Four: Revolution, Control, and Frock Coats in the Eighteenth Century -- Chapter Five: Class Warfare in the Nineteenth Century -- Chapter Six: Trouble in Mind: The Early Twentieth Century -- Chapter Seven: Screaming at the Crowd in the Contemporary Era -- Afterword -- Acknowledgements -- Notes -- Bibliography -- Index.

The act of reproduction, and all of its variants, have been practiced in roughly the same ways since the beginning, but our ideas about the meaning and consequences #65533;of sex are in constant flux. At any given point in time, some forms of sex have been encouraged, while others have been punished without mercy. Jump forward or backward a century, or cross a border, and the harmless fun of one society becomes the gravest crime in another. Beginning at the point when courts guarded the sanctity of the "family home" by permitting men to rape their wives, continuing on through the "sexual revolution," a period that transformed traditional notions of childhood and marriage, and extending into the present day (where debates surrounding gay marriage, sex trafficking, and sex on the internet are part of our daily lives), Berkowitz explores the ways nearly every aspect of Western sexual morality has been turned on its head, with the law always one or two steps behind. By focusing on the experiences of real people who played central roles in the formation of our sexual rights, Berkowitz adds a compelling human element to what might otherwise be faceless legal battles--ultimately arguing that compassion for others is always preferable to sanctimonious condemnation, and that questions about morals and sexual laws are too complicated and volatile to resolve through simple, catch-all solutions.

The 'raging frenzy' of the sex drive has always defied control, yet thousands of years of civilization have tried to do so, wielding their most formidable weapon: the law. At any given point in time, some forms of sex were condoned while others were punished mercilessly. Jump forward or backward a century or two and the harmless fun of one time period becomes the gravest crime in another. Sex and Punishment tells the story of the struggle throughout millennia to regulate the most powerful engine of human behaviour: sex. Writer and lawyer Eric Berkowitz evokes the entire sweep of Western sex la

The Meaning of Marketing -- Marketing Strategy -- The Environment of Marketing Strategy -- Buyer Behavior -- Marketing Research -- Market Segmentation -- Developing Customer Loyalty -- Marketing in the Digital Age -- Product Strategy -- Prices -- Distribution -- Promotion -- Advertising -- Sales and Sales Management -- Controlling and Monitoring -- Ethical Considerations in Marketing.

"Health Care Market Strategy: From Planning to Action, Fifth Edition, a standard reference for nearly 20 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. Put the concepts you learned in introductory marketing courses into action using the authors' own unique model--called the strategy/action match--from which you will learn how to determine exactly which tactics to employ in a variety of settings. In this new edition, you'll also discover the latest practical applications for strategy development, the marketing planning process, challenges of a competitive marketplace, vision, and other critical aspects of health care marketing. New to this Edition: Updated references to examples of market champions, disruptive organizations and innovative leaders as well as new discussions of the social and business conflicts between 'good market share' and 'bad market share' and potential future disruptive technologies. Updated examples reflecting current business models such as online retailers and online health information websites such as WebMD. Thoroughly updated chapter on the competitive marketplace with material on environmental trends, technology, competition, and shifts in market condition. More discussion on federal policy, Medicare and Medicaid, the ramifications of an aging population, higher costs, strained healthcare systems and an unpredictable congress "--